Programa Pueblos Mágicos: A Comparative Study of Equity and Social Inclusion in Talpa de Allende, Mexico

Adrián García Hernández : Sustainable Environmental Design and Forestry and Natural Resource Management - Human Dimensions

Mentor: Karen Chapple, City & Regional Planning

Rural areas compose 86% of Mexico’s territory and account for 36% of the population while rural GDP per capita ranges between 27% and 43% of the national average. To address this urban/rural developmental divide, the Secretariat of Tourism created the Programa Pueblos Mágicos (PPM). Its goal was to raise local levels of wellbeing by promoting economic development through tourism. By carrying out a sense of community survey, collecting socioeconomic data, and interviewing residents and town officials, Adrián will explore whether the PPM has resulted in the abatement or aggravation of unequal distributions of wealth in Talpa de Allende, Jalisco. Adrián’s project will analyze subsets of Talpa’s population to explore whether the economic development arising from this program has improved the living standards of those who need it the most.