Haas Scholars

Marc Wolf

No One Belongs Here More Than You: Creating an Image of Israel for Tourists and Pilgrims

Marc’s interdisciplinary interest in the phenomenon of Israeli tourism in the millennial year is informed by religious studies, marketing, and the anthropology of tourism, as well as his history major. He will undertake a comparative analysis of how Israel uses its Ministry of Tourism to create a range of images in order to market itself to Jewish, Christian, and Muslim pilgrims, as well as secular tourists as an “official destination of the millennium.” Marc plans to travel to Israel this summer to interview officials in the Ministry of Tourism and to compile and analyze data from Ministry of Tourism documents. By exploring some of the paradoxes created by Israel’s need to protect its identity as a Jewish state and , simultaneously, to attract international dollars and good will through tourism, he will make a significant contribution to the burgeoning field of tourism research.

  • Major: History
  • Mentor: Professor Nelson Graburn, Anthropology